![]() This is a tool that simplifies the management of your website’s tags in an easy and fast way. To re-attract these potential customers, you can use Remarketing campaigns or even smart Shopping campaigns that also use this information. This tag is a block of code that adds visitors of a website to remarketing lists, which can then be used for targeted ads. In order to generate ads that capture potential buyers who have already visited a product, it is necessary to add this label. This tag has the function of following a user who has already visited your website or a specific product, and is able to show an ad related to what they have visited. This makes it so there is more information to evaluate the performance of certain ads by checking which one has been able to sell more or less. Once within the web they can perform an action (as in the case of an eCommerce, it can be a purchase), so a conversion assigned to the specific campaign of that ad would be performed. This tag records when a user or customer clicks on an ad to enter the website. This way it’s easy to check the performance that a campaign is having with precision. You first need to connect your Google Ads account with the website so that Google Ads can know that a conversion has been made. The different types of tags Conversion Tag As a result, this improves ad performance by having more information. These tags are javascript codes that are inserted into your website to offer some benefit or help to platforms such as Google Ads. ![]() How do you get the most out of your Google Ads with tags? In order to help Google Ads to be able to keep track of the products that are visited or how much certain products have been purchased through ads, it is necessary to insert a series of labels on your website. How to Create Conversion & Remarketing Ads With Tags
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